Data management

As any marketeer would tell you, profile information can be pure gold if managed well. Unfortunately, data management is one of the most under-rated and under-resourced areas in hospitality. Due to the nature of the external channels (particularly GDS), the majority of guest profiles are incomplete, duplicated or incorrect for the average hotel chain.

 

By actively managing guest profiles, marketing departments can analyse and target guest mailings (email/new media or traditional "snail mail") to maximise revenues at reasonable cost. 

 

Our team has long experience in helping hotels manage their data. We can assist with guest profiles, as well as manage property and marketing data across all internal and external channels.

Our services at a glance:

  • Create and manage property data in all channels
  • Merge, dedupe and enhance guest profile information
  • Manage room types and rate structure

Contact and appointments

Please contact us on the following phone number with any questions or to make an appointment to discuss your specific needs:

 

+44(0)1889 570030

 

Please also use our contact form.

Support desk (beta)

We are trialling a new support desk application, please feel free to enter the Support Desk area and create new dummy tickets.

 

Please note: this is still very new, we are compiling Knowledge Base information and still testing all functions of the application.

 

We'd appreciate your feedback, so give it a go!

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